You can now sportKylie Jenner-approved lips!
The youngest of the Kardashian-Jenner family, who recently gracedthe cover ofForbes, just launched her own custom face filter on Instagram.
Starting Tuesday, Instagram users who follow Jenner can swipe over to their live camera and see what they look like with a Kylie Cosmetics lipstick.
The filter allows users to virtually wear seven of the most famous Kylie Cosmetics lip colors — Candy K, Dolce, Posie K, Say No More, Shady, Boy Bye and Glitz — which are sold onKylieCosmetics.com, as well as at the brand’s variouspop-up shopsand mobile truck events.
In addition to testing out the ultra-glam virtual lipstick, the filter will also define and darken lashes, softly blur the face and give users a Jenner-like contour.
Kylie Jenner/Instagram
Forbes/Jamel Toppin
Jenner, who’s surpassed older sisterKim KardashianWest as the most profitable member of the family, swiftly turned her idea to launch lip kits into a $900 million business.
Afterlaunching her namesake makeup company, Kylie Cosmetics, Jenner’s used her loyal fanbase and powerful social media platform to catapult the brand into one of the fastest-growing companies in the beauty business.
Forbesreportsthat Kylie Cosmetics has sold more than $630 million worth of makeup since its initial launch, which includes an estimated $330 million in 2017 alone.
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Jenner credits her more than 100 million social media followers as one of the keys to her success.
“Social media is an amazing platform,” she said in theForbescover story. “I have such easy access to my fans and my customers.”
source: people.com
