If you’ve ever coveted Monica and Rachel’sFriendsapartment, now’s your chance to recreate it in your own home.
The United Arab Emirates-based campaign, titled the “real life series,” will be on display at some IKEA stores in the Middle East, as well as some versions of the catalog, according toAd Week. The home goods store did all the work for its customers, compiling product lists for each room on its website.
There are some minor differences in the spaces, but the overall feel of each is there.
In theFriendslook-alike apartment, the French “Jouets” framed print is replaced with a vintage car poster, and some of the decor like lamps, plants and pillows differ, but the result stays very close to the original.
The fauxSimpsonsroom is also strikingly similar, maintaining a cartoon-like feel with a brightly-colored phone and side table. It remains faithful right down to the askew picture frame above the couch and sparse decorations.
Ikea
Friends.NBC
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While theStranger Thingsliving room doesn’t have a demogorgon in sight, it gets other details spot on — right down to Will Buyer (Noah Schnapp)’s colored pencils. In the show, Will’s drawings are used to help locate the monster.
Of course, it wouldn’t be theStranger Thingsroom without those Christmas lights. IKEA used colored string lights and even suggests paint and brushes for the painted-on alphabet.
IKEA.Ikea
Fox
The campaign team, who used 3-D software in their designs, spent months sifting through IKEA’s extensive product offerings and find the perfect pieces for each room.
“The Ikea team worked closely with the creatives for months. They went through hundreds of items to find the perfect pieces that would bring those iconic rooms,” managing director for IKEA in the UAE, Qatar, Egypt and Oman Vinod Jayan toldAd Week.“It was a great collaborative effort that led up to a stunning result.
Winona Ryder inStranger Things.Netflix
Jayan added that the rooms are “a true testament of what IKEA represents: a place where everyone can bring whatever idea they see or have to life.”
The campaign describesThe Simpsonsroom for “families,” theFriendsroom for “mates,” and theStranger Thingsroom for “everyone.”
You’ll just have to visit the Upside Down for the demogorgon.
source: people.com
