How Facebook Could Save Ticketmaster from Scalpers

Live Nation Entertainment , the resilient music behemoth forge in the mega - merger between ticket vender Ticketmaster , artist managing director Front Line Management Group , and promoter and venue proprietor Live Nation , find itself at a crossroads .

Nevermind the “ toilet facility fee ” that people still hate paying ( and which incidentallygo not only to Ticketmasterbut also to artists , managers , locus , and other third parties ) . This is about the move to paperless just the ticket and what it could mean for just the ticket scalpers and the various party who despise them .

The trouble with traditional tickets in today ’s networked age is decipherable . AfterLCD Soundsystem’sfarewell show at Madison Square Garden sell out almost immediately , frontman James Murphy posteda heartfelt diatribe(NSFW language ) against scalpers for pressure his rooter to pay through the nose to see it ( slightly edited here ):

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We were more than take aback and storm about the speeding of ticket sales for the April 2nd Madison Square Garden spear , as well as the effectiveness of scalper[s ] … at getting their hand on said tickets before lover could , and it ’s knocked us on our asses .

No , we did n’t have a smart paperless ticketing system in place , and no , we did n’t have the pre - sale worked out very well … My master concerns at the time were things like Ticketmaster charge – how they were going to make the tickets ludicrously costly … We never dreamed some [ scalpers ] would seek to get thousands [ of ticket ] for our show .

It ’s insane , but it happened … fans were pissed . Nancy from the band tried to bribe just the ticket . Failed . I try out . Failed . Our best admirer , not want to molest us for guest list smear sample , failed . I bribe two ticket to my own show for three times the value , like an imbecile , to see if real tickets showed up . My family line got burned .

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The price of most goods and services in this country is dictate at least mistily by the police of supplying and demand , reflecting scarcity , but concert tickets domiciliate in a special category . If you bribe an iPhone and decide you do n’t want it anymore , nobody has a problem with you selling it , but almost no one likes it when ticket scalper bribe up the majority of tickets to a democratic show and turn around and deal them at collusively high prices on StubHub .

Scalpers are plaguey to all other parties – not least of all to promoter , creative person and venue , who generally do n’t see any of the money they pocket . Smart paperless tickets eradicate scalper completely , by require that concertgoers present the acknowledgment carte du jour used to purchase the ticket , along with a gadget driver ’s license or other recognition .

However , that creates another problem . If you have an extra ticket to a show , you should be able to sell it to a friend , but you ca n’t do that with tag that are tied to your identity . Granted , for certain shows , when plugger and venue owners allow it , Ticketmaster lets purchaser deal their paperless ticket using its own secondary slate market , TicketExchange . After all , the people putting on the show need “ asses in chair , ” in the Logos of one executive , because empty chairs purchase no burgers and bear for no parking .

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presume we ’re willing to admit Ticketmaster ( or any other ticket vender ) the exclusive right to handle the resale of the tickets it sells ( which Ticketmaster already does in certain cases ) , a solution subsist for denying scalpers while appropriate a concert - goer with a sudden typeface of the influenza to unload a ticket .

The solution : People should only be able-bodied to resell tickets to hoi polloi with whom they have been Facebook admirer for at least 30 day . The particular could be pluck , of course , but this concept of selling only to friends would solve the scalper problem – at least until street turning point and StubHub scalper are replace by Facebook friend web . But do you really want anyone willing to set themselves up as a professional scalper to have access to your Facebook profile ?

Some would reason thatFacebook , a massive , proprietary communications scheme owned by a secret bay window , already wields too much office , and threatens our privacy . ( The Onion recentlyjoked , convincingly , that the whole thing is just a front to help the CIA admonisher citizens . ) However , those very elements of trust and identity operator check would allow it to usher in trust into , and remove scalpers from , the online tag resale market , and the general hypothesis I ’m purport here could work with multiple societal internet .

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For now , “ like ” it or not , Facebook has become the most workable way for the great unwashed to confirm their identity and relationship for something like ticket resale . We may not want to see Live Nation Entertainment / Ticketmaster ferment into the unexampled scalper , or for Facebook to become the world ’s check engine for junior-grade ticketing and similar transactions between consumers . However , in this case , we might be better off with the devils we eff .

( range good manners of Flickr / AndyH )

Evolver.fmobserves , tracks and analyzes the music apps picture , with the belief that it ’s crucial to how humans experience music , and how that experience is evolving .

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