Hospital rebrands chemotherapy as DC-themed “superformula” for kids

Chemotherapy is never fun , but A.C.Camargo Cancer Center in São Paulo is trying to make it easy for children to take on the treatment . They ’re rebranding the discussion as “ superformula ” and using funnies to help kids realize chemo .

Buzzfeed ’s Copyranter blogexplains that the cancer center is working with advertizement agency JWT , which also work with Warner Bros. The idea was to aid children believe in the office of chemotherapy to make them ultimately near . They ’re not just covering the chemo fount with superhero logos ; they ’re also giving pediatric cancer patients comical Word in which the heroes experience something similar to cancer and must get a like treatment formulate by medico . And in the comic strip , the cases for the treatment bags look just like the cases the kids get over their own chemo udder .

Head over to Copyranter for pictures of the comics and the pediatric ward , which is now decorated with DC superheroes .