A couple of hebdomad ago we started routing our feeds through FeedBurner , since they have the ability to give us some genuine stats on the RSS readership . The other reason is so we can start sell ads through the RSS , and I thought I ’d quickly explain our new policy , because I think it ’s pretty fairish .
I crusade for full RSS provender ( fought ! or asked ! ) when I took over Gizmodo , because full RSS is a expert thing , even if we were potentially losing some front page hits from the feed lector . Our new organisation still offers full stories on RSS , if you ’ll accept ads ( I think it ’s currently one ad every 5 Post ) , or advertizing - free extract content . We ’ll always disclaim the advert as such , just like we do now , but if you see anything that get your dander up , let us jazz . We ’re all right with criticism .
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